State of Hiring
Insights and trends from over 2,000 employers and candidates to get a clear picture of what hiring looks like today.
Candidates today are highly selective about the organizations they want to work for–or even apply for in the first place. One of the top issues for many candidates, particularly members of Gen Z, is diversity–and candidates can spot woke washing all too easily. Is your company really geared toward DE&I? Candidates are asking these three key questions as they evaluate potential employers, according to CNBC:
Are you prepared to answer them?
Developing a comprehensive DE&I program isn’t just about paying lip service to diversity and inclusion in your workplace. All too many businesses say that they want to be inclusive and diverse, but the reality falls far short.
Diversity washing occurs when a company creates the appearance of diversity and inclusion, but does not, in reality, have a diverse team in the positions needed to achieve those critical diversity goals. When your business is more focused on diversity washing than enjoying the actual benefits of diversity, you may notice several key signs.
Today’s candidates want to see businesses that genuinely stand behind their beliefs and are willing to go the extra mile to reach that strong level of diversity in the workplace.
Small businesses, in particular, often struggle with diversity in hiring, not because they do not want to hire diverse candidates but because they simply lack the tools to do so. You may:
You may also not yet know where to start as you try to put the tools in place to support diverse employees, which may make it more difficult for you to bring them onto your team in the first place.
When talking to job-seekers, acknowledge your limitations. Admit what you don’t have and the steps that the business as a whole is attempting to take in an effort to build more diversity. By acknowledging your limitations, you clearly show that you aren’t just woke washing. You’re genuinely taking steps to improve, and you’re aware of what improvements still need to be made. Acknowledging your overall limitations can also put you in a better position to address those concerns since you’ll have a template for where your business needs to move next to accomplish those DE&I goals.
You need tools in your hiring process to help you attract, screen, and select diverse candidates. For example, you may need:
Your job descriptions may automatically rule out some of the top candidates for your open positions. The language you use, from the soft skills you choose to highlight to the specific hard skills necessary for the job, can either help you attract candidates from a diverse pool and background or prevent them from ever applying for your company to begin with. Optimizing your job descriptions can make it much easier to attract the diverse candidates you’re looking for.
How you conduct interviews can make or break the experience diverse candidates have with your company. Just as candidates ask about your diversity and inclusion practices, they also judge your interviews. Is your interview process accessible to all audiences? Is it friendly to candidates from a variety of backgrounds? Does it have structure, allowing you to ask standardized questions and score every candidate against the same baseline criteria? Do you have processes in place to help eliminate the potential for groupthink? Many candidates will rule out your business based on complicated hiring processes or a lack of structure in your interviews that they feel is subjective and biased.
Many companies aren’t “there” yet when it comes to diversity in hiring, but they’re working on it–and in many cases, that is a critical part of the process. Remember, candidates, don’t just want to know about your current diversity statistics. They also want to know what you’re doing to improve overall diversity and what those goals look like.
Consider:
If you cannot answer those questions for yourself, you cannot answer them for your candidates–and candidates who care about diversity and inclusion, including both those who come from diverse backgrounds and those who support them, will be less likely to choose your business. Make sure you know what your business’s goals look like: not just what you want to accomplish but when you plan to meet those goals and how, overall, you’re choosing to measure them. With a solid strategy in place, you are better positioned to answer candidate questions and ensure that your business is giving more than just lip service to critical diversity hiring goals.
Be transparent about where you’re at and where you’re headed. Show your candidates that your commitment to DE&I is not just lip service. Acknowledge your limitations and put tools in place to attract, screen, and select diverse and qualified candidates. And finally, be prepared to speak honestly and openly about your company’s DE&I goals and progress.