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Candidate relationship management
Candidate relationship management is the ongoing process of attracting, developing, engaging, and maintaining relationships with candidates through the hiring process and beyond.
Candidate relationship management is much more than just sourcing talent to fill job vacancies. Recruiters skilled in candidate management foster relationships throughout the entire recruitment process, rather than waiting to connect with talent until they apply for jobs.
When recruiters invest in long-term relationships with candidates, there is a stronger connection between candidates and the organization overall. This bond increases the rate at which top talent applies for, then is hired into, available jobs.